Imperfect groceries can make perfect sense for budget shoppers, Loblaws program bets

 
Related

Which Type of Exercise Is Best for the Brain?

Healthy
704 points

What Are the Early Symptoms of Ovarian Cancer?

Healthy
1570 points



Most recent

Ya es festivo, hoy tendré a mis padres, (a los dos), conmigo

El diario de Enrique
10 points

¿Qué es el Aplidin?, el medicamento contra la covid-19 que se ha disparado en bolsa

NOTICIAS-ETF
228 points

Covid ómicron: ¿me puedo volver a contagiar tras haberme recuperado? y otras 6 preguntas

NOTICIAS-ETF
194 points

Ese breve espacio

El diario de Enrique
12 points

Elitizando ese amor que busco, aunque ya lo tenga

El diario de Enrique
6 points

Así es la vacuna contra la Covid-19 que anuncia Japón que daría inmunidad "de por vida"

NOTICIAS-ETF
10 points

Recomendaciones para trabajar de pie

Rasaca
8 points

SIN SIMBIOSIS NATURAL NO HAY PARAÍSO TERRENAL

Octavio Cruz Gonzalez
14 points

DEL FUTURO DE LA COALICION DE CENTRO DEPENDE EL FUTURO DEL PAIS

pensamiento Libre
52 points

De qué manera conseguir alimentarme bien

Rasaca
12 points
SHARE
TWEET
Ugly food can mean a pretty profit.

Imperfect groceries can make perfect sense for budget shoppers, Loblaws program bets

At least, that's the bet Loblaws is making with its ugly duckling line of produce aimed at shoppers looking to save money on the sky-rocketing cost of fresh food.

The company launched its Naturally Imperfect line last March, offering ugly apples and potatoes to Ontario and Quebec shoppers as part of a trial run that later expanded to select stores in other provinces.

More types of cheaper, but blemished and misshapen, produce will soon be available across the country, the company announced Wednesday.

Early success

"It really went well above and beyond what our expectation was," said Dan Branson, the company's senior director of produce.

"I think it really spoke to the fact that Canadians are out there really looking for some options."

Based on the program's success, Naturally Imperfect will now include unsightly peppers, onions and mushrooms for consumers in Quebec and Ontario.

Meanwhile, Loblaw's Real Canadian Superstore, Your Independent Grocer and most No Frills stores in B.C., Alberta, Saskatchewan and Manitoba started stocking less-than-perfect apples and peppers Wednesday, and Atlantic Superstore and Your Independent Grocer locations in the Atlantic provinces started stocking Naturally Imperfect apples.

The line's produce is now also available at Your Independent Grocer and Real Canadian Superstore in Whitehorse, Yukon.

The uglier version of a fruit or vegetable costs up to 30 per cent less than its good looking counterpart.

That can be appealing to consumers who have been smacked with sticker shock on the produce aisle over the past year due to the low Canadian dollar and other factors, including shortages caused by a drought in California.

Food inflation

Between January 2015 and 2016, Canadian food prices rose four per cent, according to Statistics Canada's consumer price index. But fresh fruit and vegetables showed some of the biggest increases, shooting up 12.9 and 18.2 per cent respectively.

In the fourth quarter of 2015, Loblaw's internal food inflation outpaced the CPI's 4.1 per cent jump, according to the company's financial reports.

And while it has managed to pass most of this cost on to the consumer, shoppers started choosing cheaper products when some foods surpassed a certain price point, president and executive chairman Galen Weston said during a conference call with investors last week.

Consumers, especially those in Alberta where the economy is struggling, have flocked to Loblaw's discount offerings, he said.

Branson said Loblaw looks to deliver great value regardless of the economy, but thinks that with the way things are now the offerings may be benefiting Canadians more than when Naturally Imperfect was first launched.

It plans to expand the program even more over the coming months.

Fuente: www.cbc.ca
SHARE
TWEET
To comment you must log in with your account or sign up!

Comentarios más recientes
jolia
Ev­­­er­­­yb­­­od­­­y c­­­an e­­­ar­­­n 250$+ da­­­il­­­y... Y­­­o­­­u c­­­an e­­­arn f­­­ro­­­m 6000-12000 a m­­­on­­­th o­­­r ev­­­en m­­­or­­­e if y­­­ou w­­­or­­­k a­­­s a­­­ fu­­­ll ti­­­me j­­ob...I­­­t's ea­­­sy, j­­­us­­­t fo­­­ll­­­ow in­­­str­­­ucti­­­ons o­­­n th­­­is pa­­­ge, re­­­ad i­­­t car­­­ef­­­u­­­l­­­ly f­­­ro­­­m st­­­ar­­­t t­­­o f­­­in­­­i­­­sh..I­­­t's ­­­a fl­­­exi­­­b­­­l­­­e j­­­o­­­b b­­­u­­­t a g­­­o­­­o­­­d e­­­a­­­n­­­i­­­ng o­­­pp­­­or­­­t­­­u­­­n­­­i­­­t­­­y.......if u want good job g­­­o t­­­o t­­­hi­­­s si­­­te ho­­­me t­­­a­­­b f­­­or m­­­or­­­e d­­­et­­­a­­­i­­­l CLICK THIS LINK==========w­­w­­w.4­­n­­­e­­­w-w­­­a­­­y.c­­o­­m==========
 
Featured content