Facebook now lets you restrict who views videos by age and gender

29.17% credibility
 
Related

Pandas Have More Babies if They Can Pick Their Mates

Sam Sam
1284 points

A woman gave birth on a Transpacific Flight

Sam Sam
760 points



Most recent

A vueltas con la Vitamina C: ¿Es útil para aligerar los síntomas de la gripe?

NOTICIAS-ETF
100 points

Ser feliz con muy poco

El diario de Enrique
18 points

Preocupantes e ignorados avisos de extinción masiva

NOTICIAS-ETF
8 points

Vive una Navidad inolvidable junto a Mercure Santa Marta Emile

Comunicaciones
4 points

Más allá de la seguridad, tema central del Genetec Elevate´22

Tecnologia
16 points

Arrasan los océanos: La flota china ilegal y las asiáticas piratas campan a sus anchas todo el mundo

NOTICIAS-ETF
194 points

Dynatrace amplía Grail para potenciar la Analítica Empresarial

Tecnologia
26 points

"Hoy me levanté a las seis, como todos los días, Enrique..."

El diario de Enrique
12 points

DON GABRIEL, 45 AÑOS CONSTRUYENDO LAS DELICIAS

Image Press
22 points

Genetec lanza el reporte del estado de la seguridad electrónica 2022

Tecnologia
10 points
SHARE
TWEET
As Facebook takes aim at YouTube with a growing video platform, the social network is giving advertisers and publishers more say in who sees their videos.

Facebook now lets you restrict who views videos by age and gender

The company said Tuesday that video creators will now be able to restrict their audience by age and gender, in addition to the location and language options it already offered.

It's also rolling out a new "secret" mode, which makes videos playable only to those with a direct link, much like YouTube's "unlisted" function. Video publishers can now opt to turn off third-party embedding, or house videos only under a "videos" tab separate from the News Feed.

The company's video business has exploded in the past year, quadrupling its traffic. In total, Facebook videos accrue more than 4 billion views a day — though it's important to note that Facebook counts one view if you watch three seconds of a video, which is a much more lenient standard than YouTube's roughly 30 seconds.

Facebook is trying to squeeze more money out of those videos by launching new types of ads. It also wants to give advertisers targeting options that other video platforms can't offer.

Earlier this month, Facebook began testing commercial break-like ads that appear between a series of videos watched consecutively. The company is banking on users watching a string of videos in one sitting, which seems to suggest that Facebook is looking to cordon off a fully-fledged video platform rather than only letting videos float freely through user News Feeds.

The new video features seem to further this mission by creating an optional wall to separate videos from the rest of Facebook, and a labelling mechanism to group videos into categories like "entertainment" and "news."

The ability to home in on an audience is another key tenet. The masses of personal data Facebook has on its 1.1 billion users give it a leg up over the Google-owned video giant when it comes to targeting ads.

Fuente: mashable.com
SHARE
TWEET
To comment you must log in with your account or sign up!
Featured content